11 Creative Ideas that Steve Jobs Used to Take Apple to the Top

Steve Jobs

14 years ago Apple was on the brink of bankruptcy. Today it is the largest technology company in the world with a market capitalization of 355 billion dollars. How do you achieve such a turnaround? With the revolutionary ideas of Steve Jobs.

Not a long ago, the most innovative creator of our time, Steve Jobs, left us. He died after many years fighting with the diseases he was suffering.

You can read more about that here.

But now let's take a look at the creative and successeful ideas that he used to make "Apple" the number one technology company!

Business Insider gives us unusual point of view on 11 decisions, with which Jobs turned the "Apple" into the famous logo.

1. Partnership with competitors:

Can you imagine a collaboration between Pepsi and Coca-Cola? Such was the initial reaction, after Apple and Microsoft announced a partnership to Macworld Expo in 1997.

After 12 years of financial losses Jobs had to find a quick source of funding for Apple. So he turned to Bill Gates, who invested $ 150 million in "Apple". "The era of rivalry between Apple and Microsoft ended" said Jobs then. "It is necessary to lift the leg again Apple", he said.

2. Attractive products:

As an experienced trader, who knew the importance of aesthetics, Jobs realized that Apple products seem quaint. Therefore a meeting of the company in 1998, he asked: "Do you know where is the company's mistake? The products look terrible. Do not caress the eye." Today Apple is recognized as a company that creates the most beautiful products in the world of technology.

Steve Jobs as young, holding an apple

3. Changing the startup vision development:

Apple started as a company that manufactures computers only. Jobs, however, realized that if the "apple" really wants to succeed, must expand its portfolio. So Apple is directed to new products such as iPod, iPhone, iPad. Jobs in 2007 and changed the company name from "Apple Computer" to "Apple" as a symbol of the new broader vision.

4. Circumvent barriers to new solutions:

Jobs was dissatisfied with the product placement in Apple stores. The solution? Apple Store. Scattered throughout the world shops "Apple" today enjoys great popularity.

5. Tell customers what they want instead of asking:

Jobs did not use focus groups and analysis, and tells customers what they want before they themselves know that they want it. When Apple released iPad, people initially perceive it with derision. Nearly 20 million sales later, it no longer seems ridiculous, said Business Insider.

6. Integration of products:

Besides being innovative, Apple products are integrated. iPod is connected to iTunes. To download applications for iPhone and iPad do you need the App Store. According to Jobs "creativity consists in connecting things".

7. Not hiring a template:

In 1994, Jobs said: "I think part of what made Macintosh great was that people who worked on it were musicians, poets, artists, historians, who also proved to be the best computer scientists in the world."

Apple's motto - "Think different."

8. Encourage others to think differently:

The ad campaign of Apple "Think different" at the end of the 90s of last century has one of the most effective of all time.

9. Bet on simplicity:

Simplicity is a bliss. Apple designer confirms this strategy: "We are trying to make the best possible product easy to use."

10. Sell dreams, not products:

Jobs was able to make people like the product. Customers do not buy Apple products, they buy what it symbolizes.

11. Believe in your inner voice:

In his speech at Stanford University Jobs points out: "Have the courage to follow your heart and intuition. They somehow already know what you really want to be."

These are some really good and useful advices that Steve Jobs taught us.

If you gather all these creative ideas and make them a one whole, you can achieve great success.

Man Charged After Hacking Hollywood Celebrities Email Accounts

A Florida man was charged with hacking into the emails of dozens of people, including Christina Aguilera, Scarlett Johansson and Mila Kunis, in a computer invasion scheme that targeted Hollywood celebrities, according to documents released Wednesday.


A man has been arrested following an FBI investigation into a Hollywood hacking ring which stole naked photographs from the phones and email accounts of celebrities.
The man has been charged with hacking into celebrity email accounts in a scheme that led to the posting of private information, including nude photos of American actress Scarlett Johansson, on the internet.


It was the first arrest in a year long probe called Operation Hackerazzi, which has sought to identify those obtaining private images from electronic devices belonging to female stars.


Christopher Chaney of Jacksonville hacked Google, Apple and Yahoo email accounts beginning last November and December, then hijacked the forwarding feature so that a copy of every email received was sent, "virtually instantaneously" to an email account he controlled, according to an indictment handed up Tuesday by a federal grand jury in Los Angeles.


There were more than 50 victims in the case, including Mila Kunis, Christina Aguilera and actress Renee Olstead, authorities said. Others were named only by initials and investigators wouldn't disclose if they were famous, but said victims named in the indictment agreed to have their identities made public.

Chaney offered some material, including photographs, to celebrity blog sites and some of the files and photographs ultimately were posted, according to an FBI statement.


Chaney allegedly used the hacker names "trainreqsuckswhat", "anonygrrl" and "jaxjaguars911". He is charged with 26 counts of identity theft, unauthorized access and unauthorized damage to a protected computer.


Chaney made his initial court appearance in a Florida courtroom Wednesday and was released on $10,000 bond. He was charged with 26 counts of identity theft, unauthorized access to a protected computer and wiretapping. If convicted, he faces up to 121 years in prison.


Authorities said Chaney was responsible for stealing nude photos taken by Johansson herself and were later posted on the internet.


Last month nude images of the actress Scarlett Johansson appeared on the internet after reportedly being taken from her mobile phone by hackers.


High School Musical star Vanessa Hudgens has also reportedly spoken to the FBI about compromising images being stolen her email accounts.


Mila Kunis, Selena Gomez, Jessica Alba, Miley Cyrus and Christina Aguilera were also among the celebrities believed to have been targeted by a hacker in recent months.

Scarlett Johansson, Miley Cyrus, Christina Aguilera, Vanessa Hudgens
- famous victims of the hacker

Speaking after having her private photographs stolen by hackers last month, Miss Johansson said: "Just because you're in the spotlight, or just because you're an actor or making films or whatever, doesn't mean that you're not entitled to your own personal privacy."


A federal grand jury claims that, beginning late last year, Chaney gained unauthorised access to the email accounts of more than 50 people - but the indictment only listed 11 specific incidents.


The suspect was arrested in Florida and is believed to have distributed any images obtained from the hacking to websites for free.
He allegedly offered some of the hacked material, including photographs, to websites and some of it was said to have been posted.


The "cyber intrusions" may have targeted devices including desktop computers, laptops, iPads, mobile phones and personal online accounts.


Authorities wouldn't say whether Chaney was able to access email accounts via mobile phones, but he was able to figure out secure passwords to various celebrity accounts through information that had been made public.


Chaney "mined through publicly available data and figured out passwords and security questions".


Investigators said they hoped the celebrity-infused case will jumpstart those who don't value online security enough to protect their personal information and create more secure passwords that can't be easily figured out by would-be hackers.


Celebrities and people in the news have long been targets of privacy invasion but concerns have redoubled in the internet age.


In Britain, publisher Rupert Murdoch closed down the News of the World this year after contentions that the tabloid routinely hacked into people's phones in the hunt for exclusive stories.


The paper, which had published for 168 years, faced allegations of systematically intercepting private voicemail of those in the news - including a teenage murder victim.

How Celebrities Reacted to Amy Winehouse's Death

Kelly Osbourne and Amy Winehouse

Fellow musicians, friends and fans have paid tribute to gifted british singer Amy Winehouse on Twitter, following her tragic death on Saturday, 23 July.


You can read our article dedicated to Amy Winehouse.


Celebrities flocked to Twitter Saturday, after news broke that Grammy award-winning singer Amy Winehouse has been found dead in her London house.
Famouse people, including her close friend Kelly Osbourne, Demi Moore, Ricky Martin, Lily Allen, Rihanna, Keri Hilson and many more mourned the late signer on the social network site.
Here are some of the tweet tributes to Amy.


Amy's close friend Kelly Osbourne tweeted: "i cant even breath right now im crying so hard i just lost 1 of my best friends. i love you forever Amy & will never forget the real you!"


Demi Lovato: "Amy Winehouse.. So sad. Unfortunately the world lost an incredibly talented woman to such a powerful disease... addiction #RIP"


Winehouse's friend and fan Lily Allen tweeted: "It's just beyond sad, there's nothing else to say. She was such a lost soul, may she rest in peace."


Singer Ricky Martin said: "I just found out. I feel pain. I feel anger. Rest beautiful girl rest. You are free! RIP Amy."


Actress Jessica Alba tweeted: "So sad about Amy Winehouse -she was so talented. Really tragic."


Demi Moore said: "Truly sad news about Amy Winehouse. My heart goes out to her family. May her troubled soul find peace."


Singer Boy George tweeted: "I cannot contain my saddness and my anger about Amy Winehouse. Rest in peace child, it's a deeply sad day for many reasons!"


Hitmaker-singer Rihanna tweeted: "Dear God have mercy!!! I am SICK about this right now! #DearAmy"


British singer Jessie J said: "The way tears are streaming down my face. Such a loss. RIP Amy. Man... Something tells me that we'll be talking about Amy in 30 yrs time in the same way we tlk about other music legends who's lives ended early."


Singer Keri Hilson posted: "Amy Winehouse... SO tragic. I loved her. She inspired me! I kept hoping she'd find a happier place than her self destructive state...damn."


Eccentric singer Nicki Minaj also expressed her shock, saying: "Please tell me Amy Winehouse didn't die. Is this some sick joke?"


Amy Winehouse's spokesman Chris Goodman released a statement, saying: "Everyone who is involved with Amy is shocked and devastated. Our thoughts are with her family and friends. The family will issue a statement when ready."


Tributes countinue to pour in as news of Amy Winehouse's death spreads around the world, when she reached international fame and recognition as one of the greatest singer-songwriters of our time.


As Nicki Minaj, we also could not believe the tragic accident...
We sent our sincere condolences to her family! May Amy's soul rest in peace!




Let's watch a tribute video:

Famous People Are Addicted To... 2nd Part

Cigarettes, coffee and shoes? No, the stars are not addicted to these! In a few articles we will show you what superstars like the most.

Welcome to the second article :)

Robert Pattinson - Diet Coke
The actor didn't realize his addition, until he found 300 cans in his garbage.
"I was just taking out my trash and I had, like, 300 cans of Diet Coke. I don't even remember buying them. I also like Cinnamon Toast Crunch. My addictions are pretty much the only things I consume." - said Pattinson.




Cameron Diaz - Golf
The actress is addicted to golf, which she insist on playing barefoot.
"I've been golfing for about eight years but I hadn't golfed for, like, three years until recently... because it's kind of like crack cocaine to me... I'm getting my clubs fitted... and I'm very excited." - she explaned.
Her ex-boyfriend Justin Timberlake has probably helped her get even more into the game.
Cameron is always playing golf barefooted.





Rihanna - Paintings
The hitmaker admited that she got addicted to art collecting after she purchased a Bob Marley painting by The Roling Stones star Ron Wood.
Rihanna said : "I'm not a big spender, but I do like to buy art. My favorite canvas is a Ronnie Wood one. He painted a portrait of Bob Marley and as soon as I saw it I knew I wanted it,". She included : "It's very rare that you get a painting of a legend painted by a legend, so I had to get it."









Ozzy Osbourne - Sugar Puffs
Yes! The king of darkness loves puffy, sweet, small sugar puffs.
The rocker has developed an addiction to breakfast cereal Sugar Puffs.
That's Ozzys favourite breakfast and he's not going anywhere without it.

Famous People Are Addicted To... 1st Part

Cigarettes, coffee and shoes? No, the stars are not addicted to these! In a few articles we will show you what superstars like the most.

Welcome to the first article.


Paris Hilton - Skydiving
No, no! Her passion is not shopping, as you might have thought. It's not even the small, decorative doggies.
Paris loves to rise her adrenaline level by skydiving. She's practicing parachuting from 2007 until now.
She said : "I went for my birthday last year and got addicted. It's so much fun. I was terrified but it's such a rush, it's really thrilling"








Nicole Kidman - CakesThe Hollywood superstar is addicted to cakes.
Nicole spoke about her cakes cravings : "I can't have a piece of cake every single night - but I can have a piece of cake three or four nights a week! I eat healthily, but I also love pies and chocolate."







Jessica Simpson - Nicotine GumThe former actress/singer is addicted to nicotine gum but she has never smoked a cigarette.
The first time she chewed a nicotine gum, Jessica desribed like this : "It was like a party in my mouth. It was like fireworks."
She love the nicotine gum, because it gives her energy : "It gives me energy. It's like drinking three Red Bulls."







Cheryl Cole - Carrot Juice
From all the things she can get addicted to, Cheryl picked the healthiest one.
The singer fall inlove with the juice when she was on her trip to South Africa. (There she got infected with malaria.)
From then on Cole is addicted to the magic drink and she always drinks two glasses of it every morning.



That is the first article, stay tuned because there will be more! :)

Beyonce is White?

In internet were published pictures where the skin of the RnB diva Beyonce looks a lot brighter than before.

The 29 year old superstar is having new image, because of her return on the scene. Beyonce's hair also looks brighter than before.

Here's the new L'Oreal commercial with Beyonce, she looks lighter.


Do you think that Beyonce bleached her skin?

Britney Spears - The Ultimate Gay Icon

Pop princess Britney Spears has been voted The Greatest Gay Icon of All Time in a new poll in Orange County, U.S.

The singer of the super hits "Toxic" and "Baby One More Time" saw off competition from the United States President Barack Obama and the legendary Cher.
Britney took 31% of the vote and became The Greatest Gay Icon of All Time.

Spears' idol Madonna finished second with 25% of the vote, but the poll spokesperson said that it was a close call between the two superstars.

Lady Gaga got third with 22% of the vote, followed by Katy Perry with 12%.

Victoria and David Beckham Will Have a Girl!

One of the most famous family on the World is having another baby on the way! The Beckham family will have a girl this time. They already have 3 boys.

The ex-Manchester United, ex-Real Madrid, ex-Milan player - David Beckham and his half - the ex-"Spice Girls" singer - Victoria Beckham have three kids. All of them boys! But that's not stopping them from having a girl!
A 4D ultrasound showed that their dream will come true!

I'm really happy for them. Wishing them all the best!

Angelina's and Brad's Twins With Down Syndrome

The "Star Magazine" published a story about Angelina Jolie's and Brad Pitt's twins. According to "Star" Vivienne and Knox suffer from Down Syndrome.

No one said nothing over a year, because of respect to the famous Hollywood couple. Although, on the pictures of the twins there can be easily seen that the one has face deformations, just like Down Syndrome.
The source that the "Star Magazine" got the information from is the twins ex-babysitter. She said that the babies faces and their behaviour can be diagnosed as Down's Syndrome.
The ex-babysitter said that Vivienne and Knox learn things slower than other kids on the same age.

Angelina declared this rumor as untrue.

Massive Winter Storm Blitzes U.S.A.

CNN : While snow from a massive winter storm system continued to fall Wednesday night in parts of the Northeast, millions in the Midwest were left to dig themselves out, brave dangerously frigid temperatures and cope with sporadic power outages.

An Arctic cold front followed the storm that dumped nearly 2 feet of snow in some locales, complicating cleanup efforts and spurring freeze warnings that spanned much of the nation's midsection.

Nationwide, the storm crippled air travel through much of the Midwest and the Northeast, as major carriers cancelled thousands of flights that stranded tens of thousands of passengers. Airports were set to get back on track Thursday, with Amtrak also announcing that service should return to normal then along the Eastern seaboard.

The other glimmer of hope came from the world's most famous groundhog, Punxsutawney Phil. Wednesday morning, from his perch right in the middle of the storm track in central Pennsylvania, Phil didn't see his shadow. According to a tradition dating back 100 years, that means spring will come early this year.