11 Creative Ideas that Steve Jobs Used to Take Apple to the Top

Steve Jobs

14 years ago Apple was on the brink of bankruptcy. Today it is the largest technology company in the world with a market capitalization of 355 billion dollars. How do you achieve such a turnaround? With the revolutionary ideas of Steve Jobs.

Not a long ago, the most innovative creator of our time, Steve Jobs, left us. He died after many years fighting with the diseases he was suffering.

You can read more about that here.

But now let's take a look at the creative and successeful ideas that he used to make "Apple" the number one technology company!

Business Insider gives us unusual point of view on 11 decisions, with which Jobs turned the "Apple" into the famous logo.

1. Partnership with competitors:

Can you imagine a collaboration between Pepsi and Coca-Cola? Such was the initial reaction, after Apple and Microsoft announced a partnership to Macworld Expo in 1997.

After 12 years of financial losses Jobs had to find a quick source of funding for Apple. So he turned to Bill Gates, who invested $ 150 million in "Apple". "The era of rivalry between Apple and Microsoft ended" said Jobs then. "It is necessary to lift the leg again Apple", he said.

2. Attractive products:

As an experienced trader, who knew the importance of aesthetics, Jobs realized that Apple products seem quaint. Therefore a meeting of the company in 1998, he asked: "Do you know where is the company's mistake? The products look terrible. Do not caress the eye." Today Apple is recognized as a company that creates the most beautiful products in the world of technology.

Steve Jobs as young, holding an apple

3. Changing the startup vision development:

Apple started as a company that manufactures computers only. Jobs, however, realized that if the "apple" really wants to succeed, must expand its portfolio. So Apple is directed to new products such as iPod, iPhone, iPad. Jobs in 2007 and changed the company name from "Apple Computer" to "Apple" as a symbol of the new broader vision.

4. Circumvent barriers to new solutions:

Jobs was dissatisfied with the product placement in Apple stores. The solution? Apple Store. Scattered throughout the world shops "Apple" today enjoys great popularity.

5. Tell customers what they want instead of asking:

Jobs did not use focus groups and analysis, and tells customers what they want before they themselves know that they want it. When Apple released iPad, people initially perceive it with derision. Nearly 20 million sales later, it no longer seems ridiculous, said Business Insider.

6. Integration of products:

Besides being innovative, Apple products are integrated. iPod is connected to iTunes. To download applications for iPhone and iPad do you need the App Store. According to Jobs "creativity consists in connecting things".

7. Not hiring a template:

In 1994, Jobs said: "I think part of what made Macintosh great was that people who worked on it were musicians, poets, artists, historians, who also proved to be the best computer scientists in the world."

Apple's motto - "Think different."

8. Encourage others to think differently:

The ad campaign of Apple "Think different" at the end of the 90s of last century has one of the most effective of all time.

9. Bet on simplicity:

Simplicity is a bliss. Apple designer confirms this strategy: "We are trying to make the best possible product easy to use."

10. Sell dreams, not products:

Jobs was able to make people like the product. Customers do not buy Apple products, they buy what it symbolizes.

11. Believe in your inner voice:

In his speech at Stanford University Jobs points out: "Have the courage to follow your heart and intuition. They somehow already know what you really want to be."

These are some really good and useful advices that Steve Jobs taught us.

If you gather all these creative ideas and make them a one whole, you can achieve great success.

Steve Jobs Died at the Age of 56. Steve Paul Jobs 1955 - 2011

Steve Jobs 1955 - 2011

Steve Jobs, the mastermind behind Apple's iPhone, iPad, iPod, iMac and iTunes, has died, Apple said. Jobs was 56.


Yesterday, we announced Apple's new smartphone - iPhone 4S.
But today, we are announcing something very sad and tragic.


Steven P. Jobs, the Apple Inc. chairman and co-founder who pioneered the personal-computer industry and changed the way people think about technology, died Wednesday at the age of 56.


Jobs was the mastermind behind the iPad, the iPod, the iPhone, the iMac and iTunes. He transformed personal use of technology, and his contributions have been compared to those of Henry Ford and Walt Disney.


Jobs suffered a number of serious health issues over the years. In 2004, he announced he had a rare - but treatable - form of pancreatic cancer. He had a tumor successfully removed from his pancreas later that year.
In 2009, Jobs received a liver transplant after announcing his "health-related issues were more complex than I thought."

Steve Jobs' picture that is posted on Apple's website

Wednesday evening, the Apple homepage featured a black and white photo of the technology icon wearing a black turtleneck with simply the words, "Steve Jobs 1955-2011."


Apple, also realeased a statement on their website: "Apple has lost a visionary and creative genious, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a comapny that only he could have built, and his spirit will forever be the foundation of Apple."


Jobs died "peacefully" surrounded by family members, his family said in a statement.


Neither Jobs' family nor Apple revealed where Jobs died or from what cause, though in recent years he had fought a form of pancreatic cancer and had a liver transplant. In August, Mr. Jobs stepped down as chief executive, handing the reins to longtime deputy Tim Cook.


Nevertheless, he remained as chairman of the corporation, a new position created just for him.


"We are deeply saddened to announce that Steve Jobs passed away today," read a statement by Apple's board of directors. "Steve's brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve. His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts."


Industry watchers called Jobs a master innovator - perhaps on a par with Thomas Edison - changing the worlds of computing, recorded music and communications.

Jobs younger

Jobs' rivals in the development of personal computers, Microsoft co-founders Bill Gates and Paul Allen, immediately reacted to his death and highlighted his importance to their industry.


Allen called him "a unique tech pioneer and auteur who knew how to make amazingly great products."


Gates extended his condolences and noted in a written statement that he and Jobs "have been colleagues, competitors and friends over the course of more than half our lives."


"The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come" Gates added. "For those of us lucky enough to get to work with him, it's been an insanely great honor. I will miss Steve immensely."


A more recent rival, Facebook founder Mark Zuckerberg, also weighed in with a statement on Jobs.


"Steve, thank you for being a mentor and a friend" it read. "Thanks for showing that what you build can change the world. I will miss you."


One of the world's most famous CEOs, Jobs remained stubbornly private about his personal life, refusing interviews and shielding his wife and their children from public view.


Upon Jobs' death, Apple said it was not planning any public events, though Cook's memo to Apple employees said the company was "planning a celebration of Steve's extraordinary life for Apple employees that will take place soon."

Steve Jobs

At Apple headquarters in Cupertino, California, yesterday night, people were hugging and crying. Candles were being lit around an iPad with a picture of Jobs on the screen, and people very quietly stood and looked at the memorial.


The highlights of Jobs's career trajectory are well-known: a prodigy who dropped out of Reed College in Oregon and, at 21, started Apple with Wozniak in his parents' garage. He was a multimillionaire by 25, appeared on the cover of Time magazine at 26, and was ousted at Apple at age 30, in 1984.


In the years that followed, he went into other businesses, founding NeXT computers and, in 1986, buying the computer graphics arm of Lucasfilm, Ltd., which became Pixar Animation Studios.


He was described as an exacting and sometimes fearsome leader, ordering up and rejecting multiple versions of new products until the final version was just right. He said the design and aesthetics of a device were as important as the hardware and software inside.


Steve Jobs turned Apple into the largest retailer of music and helped popularize computer-animated films as the financier and CEO of Pixar Animation Studios, which he later sold to Walt Disney Co. He was a key figure in changing the way people used the Internet and how they listened to music, watched TV shows and movies, and read books, disrupting industries in the process.




I'm devastated and terrified. 
I would like to bring my sincere condolences to Steve Jobs' family.
He will always be with us.


Steve Jobs, thank you for creating a revolution in the communication and computer technology. You will be always remembered.
Rest in peace!




If you want to share your condolences and thoughts with Apple, write them at rememberingsteve@apple.com

YouTube to Become a Television

YouTube Logo

The popular video site YouTube can become a full competitor to television.
Google is ready to spend over half a billion dollars to become more popular than TV.


Internet giant's plans for a TV broadcast through YouTube as a minimum include the creation of a complete alternative to standard TV.


According to two different sources, Google will spend between 500 and 600 million dollars, which is considerably more than the stated initial investment of $ 100 million to obtain professional video content.


Google not only negotiate with independent content providers who already work with YouTube, but operators of cable channels and even the companies for which the video is a secondary business.


It is argued that the Internet giant will spend tens of millions of dollars to conclude individual transactions. In this market, Google will compete with "veterans" in the industry at the conclusion of transactions.

Google, Sony, Universal, Warner Bros and YouTube Get Together!

The internet giant Google gets together with Warner Bros, Universal and Sony because of YouTube movies!

It’s not a guarded secret that Google has been planning to turn YouTube into a viable online video streaming platform, evolving it past its original status as a digital haven for home movies. YouTube announced it is partnering with Sony, NBC Universal, and Warner Bros. to host “thousands of full-length feature films.” Users can now rent movies from the 3,000 available titles with nothing more than a YouTube account and $3 to $4. Customers will get 30 days to watch the movies and 24 hours after beginning them.

YouTube says it’s in the process of rolling out additional titles over the next few weeks at youtube.com/movies, and there will be a plethora of extras, like “free behind-the-scenes videos, cast interviews, parodies, clips, and remixes” to boot. Movies can be rented from any computer or Google TV, and will include Rotten Tomatoes reviews for your pre-selection purposes.

A few things make this an incredibly attractive offer, the first being the suddenly expanded content. In addition to the three major studios announced today, YouTube also partners with Lionsgate Films, Starz, The Weinstein Company, Magnolia Pictures, and more. There are now 6,000 titles available, and that number is only going to grow. YouTube also does not require a subscription, which is a bonus for many consumers who prefer to pay for digital rentals on a one-time basis.

Google has been grooming YouTube to become a competitive and professional digital media service and has generally been smoothly transitioning from amateur videos. YouTube will also feature celebrity-branded content as well as categorized channels. If the movie rental service is as lucrative as it sounds like it could be, it would also hugely benefit Google TV, which has had issues finding programming and which Google is trying to update and upgrade in the near future.

Here are some questions and answers :

Q. What are some of the new studios you’re partnering with?
A. NBC Universal, Sony Pictures and Warner Brothers.

Q. How many films have you added and how many total movies are now available on YouTube?
A. We have added a total of approximately 3,000 new titles including catalog and new releases from Sony Pictures, Warner Bros, NBCUniversal, Lionsgate Films and many great independent studios. This brings the total number of movie titles available to rent on YouTube to over 6,000.

Q. Where and when will the additional movie titles begin appearing on YouTube?
A. Movies for rent will be available at www.youtube.com/movies and new titles will begin appearing to users today and be added throughout the week.

Q. Where are the new movies located and when will they be available on the site?
A. The new movies are located at www.youtube.com/movies and will start appearing at that destination throughout the day.

Q. How many total studios are now represented at YouTube.com/movies and what are they?
A. Studio partners include Universal Pictures, Sony Pictures, Warner Brothers, Lionsgate Films, Starz,The Weinstein Company, and Magnolia Pictures, among others.

Q. How much will the movies for rent cost?
A. Movies are set at industry standard pricing (i.e. most new releases start at $3.99 and library start at $2.99).

Q. How long will a consumer have a movie once he or she has purchased it?
A. For most movies, viewers will have 30 days to begin watching their rental. Once they start watching the movie they will typically have 24 hours to finish.

Q. What transaction service are you using?
A. The service accepts all major credit cards.

Q. Will movies for rent be available at the same time as DVD releases?
A. It’s always up to the content owner, however, many movies will be available at the same time as DVD releases.

Q. Is this a subscription service?
A. No, this is a transaction offering.

Q. Are the movies downloaded, or streamed?
A. Streamed.

Q. Is this global?
A. No. This service is available to US YouTube users only.

Q. Do you need a YouTube account to purchase a movie for rent?
A. Yes.

Q. Will YouTube movies for rent be available on Google TV?
A. Yes, these will be available via the browser (www.youtube.com) on Google TV.

Q. Can rented movies be shared or embedded into other sites including blogs, Facebook and Twitter?
A. Users can embed movies on other sites. If a user who has not rented the movie views the embedded video, the embedded player will show the movie’s trailer along with an overlay that users can click on to rent the full movie.

Q. Is the content in HD?
A. YouTube supports video in up to 4k resolution, however, it is up to our partners to specify what video quality they provide. Most movies for rent will be available in standard definition.

Q. What is unique about the YouTube Movie experience?
A. Movies on YouTube are about providing a complete movie experience. With YouTube Movie Extras movie fans can get more into their favorite films through cast interviews, clips, alternate movie endings and other highly produced content from talented YouTube partners. YouTube reaches one of the largest and most engaged online audiences in the world, with hundreds of millions of views a day in the US alone.

Facebook Killed Spam!

Facebook CTO Bret Taylor told Fast Company earlier this week that it's just those kind of messages the company focused on while looking to cut down on spam in the system -- way down.

Mission accomplished. Such spam was down 95% in 2010. That's an impressive achievement. But the backstory to how the company accomplished that feat reveals some of the internal thinking that could be key to Facebook's ability to continue to grow efficiently -- and become an all-around ever-stronger product -- in the years to come.

The spam Facebook was targeting were those annoying messages from the likes of FarmVille or Mafia Wars (about Rich and his corn or whatnot) that used to pollute users' NewsFeeds.
Game companies liked them, because they raised awareness and helped recruit new users. But, said Taylor at the Inside Social Apps conference on Tuesday, the company soon realized that that was just a bad experience for many Facebook citizens.

That was bad for Facebook -- it sucked up employee bandwidth -- and it was bad for developers, who felt like Facebook was micromanaging them. Interestingly, Facebook decided not to go the law and order route. They didn't start writing out long lists of rules about what kinds of messages would be allowed and what kinds wouldn't.
Instead, Taylor told Fast Company in an interview following the talk, they built an automated system that monitored each individual message -- and then took action, again, automated, against the specific messages that seemed to be bothering users.
Specifically, the system tracks whether recipients hide certain messages or mark them as spam, or whether they click "Like" on the message or comment on it, or whether they actually click through to see the application itself. If too many recipients hide a message or mark it as spam, Facebook automatically starts blocking it.

All of which bodes well for Facebook. The better experiences it can create while minimizing the demand on its own resources, the faster it will be able to grow, and the more loyalty it will get from its users and developers.