11 Creative Ideas that Steve Jobs Used to Take Apple to the Top

Steve Jobs

14 years ago Apple was on the brink of bankruptcy. Today it is the largest technology company in the world with a market capitalization of 355 billion dollars. How do you achieve such a turnaround? With the revolutionary ideas of Steve Jobs.

Not a long ago, the most innovative creator of our time, Steve Jobs, left us. He died after many years fighting with the diseases he was suffering.

You can read more about that here.

But now let's take a look at the creative and successeful ideas that he used to make "Apple" the number one technology company!

Business Insider gives us unusual point of view on 11 decisions, with which Jobs turned the "Apple" into the famous logo.

1. Partnership with competitors:

Can you imagine a collaboration between Pepsi and Coca-Cola? Such was the initial reaction, after Apple and Microsoft announced a partnership to Macworld Expo in 1997.

After 12 years of financial losses Jobs had to find a quick source of funding for Apple. So he turned to Bill Gates, who invested $ 150 million in "Apple". "The era of rivalry between Apple and Microsoft ended" said Jobs then. "It is necessary to lift the leg again Apple", he said.

2. Attractive products:

As an experienced trader, who knew the importance of aesthetics, Jobs realized that Apple products seem quaint. Therefore a meeting of the company in 1998, he asked: "Do you know where is the company's mistake? The products look terrible. Do not caress the eye." Today Apple is recognized as a company that creates the most beautiful products in the world of technology.

Steve Jobs as young, holding an apple

3. Changing the startup vision development:

Apple started as a company that manufactures computers only. Jobs, however, realized that if the "apple" really wants to succeed, must expand its portfolio. So Apple is directed to new products such as iPod, iPhone, iPad. Jobs in 2007 and changed the company name from "Apple Computer" to "Apple" as a symbol of the new broader vision.

4. Circumvent barriers to new solutions:

Jobs was dissatisfied with the product placement in Apple stores. The solution? Apple Store. Scattered throughout the world shops "Apple" today enjoys great popularity.

5. Tell customers what they want instead of asking:

Jobs did not use focus groups and analysis, and tells customers what they want before they themselves know that they want it. When Apple released iPad, people initially perceive it with derision. Nearly 20 million sales later, it no longer seems ridiculous, said Business Insider.

6. Integration of products:

Besides being innovative, Apple products are integrated. iPod is connected to iTunes. To download applications for iPhone and iPad do you need the App Store. According to Jobs "creativity consists in connecting things".

7. Not hiring a template:

In 1994, Jobs said: "I think part of what made Macintosh great was that people who worked on it were musicians, poets, artists, historians, who also proved to be the best computer scientists in the world."

Apple's motto - "Think different."

8. Encourage others to think differently:

The ad campaign of Apple "Think different" at the end of the 90s of last century has one of the most effective of all time.

9. Bet on simplicity:

Simplicity is a bliss. Apple designer confirms this strategy: "We are trying to make the best possible product easy to use."

10. Sell dreams, not products:

Jobs was able to make people like the product. Customers do not buy Apple products, they buy what it symbolizes.

11. Believe in your inner voice:

In his speech at Stanford University Jobs points out: "Have the courage to follow your heart and intuition. They somehow already know what you really want to be."

These are some really good and useful advices that Steve Jobs taught us.

If you gather all these creative ideas and make them a one whole, you can achieve great success.

Steve Jobs Died at the Age of 56. Steve Paul Jobs 1955 - 2011

Steve Jobs 1955 - 2011

Steve Jobs, the mastermind behind Apple's iPhone, iPad, iPod, iMac and iTunes, has died, Apple said. Jobs was 56.


Yesterday, we announced Apple's new smartphone - iPhone 4S.
But today, we are announcing something very sad and tragic.


Steven P. Jobs, the Apple Inc. chairman and co-founder who pioneered the personal-computer industry and changed the way people think about technology, died Wednesday at the age of 56.


Jobs was the mastermind behind the iPad, the iPod, the iPhone, the iMac and iTunes. He transformed personal use of technology, and his contributions have been compared to those of Henry Ford and Walt Disney.


Jobs suffered a number of serious health issues over the years. In 2004, he announced he had a rare - but treatable - form of pancreatic cancer. He had a tumor successfully removed from his pancreas later that year.
In 2009, Jobs received a liver transplant after announcing his "health-related issues were more complex than I thought."

Steve Jobs' picture that is posted on Apple's website

Wednesday evening, the Apple homepage featured a black and white photo of the technology icon wearing a black turtleneck with simply the words, "Steve Jobs 1955-2011."


Apple, also realeased a statement on their website: "Apple has lost a visionary and creative genious, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a comapny that only he could have built, and his spirit will forever be the foundation of Apple."


Jobs died "peacefully" surrounded by family members, his family said in a statement.


Neither Jobs' family nor Apple revealed where Jobs died or from what cause, though in recent years he had fought a form of pancreatic cancer and had a liver transplant. In August, Mr. Jobs stepped down as chief executive, handing the reins to longtime deputy Tim Cook.


Nevertheless, he remained as chairman of the corporation, a new position created just for him.


"We are deeply saddened to announce that Steve Jobs passed away today," read a statement by Apple's board of directors. "Steve's brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve. His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts."


Industry watchers called Jobs a master innovator - perhaps on a par with Thomas Edison - changing the worlds of computing, recorded music and communications.

Jobs younger

Jobs' rivals in the development of personal computers, Microsoft co-founders Bill Gates and Paul Allen, immediately reacted to his death and highlighted his importance to their industry.


Allen called him "a unique tech pioneer and auteur who knew how to make amazingly great products."


Gates extended his condolences and noted in a written statement that he and Jobs "have been colleagues, competitors and friends over the course of more than half our lives."


"The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come" Gates added. "For those of us lucky enough to get to work with him, it's been an insanely great honor. I will miss Steve immensely."


A more recent rival, Facebook founder Mark Zuckerberg, also weighed in with a statement on Jobs.


"Steve, thank you for being a mentor and a friend" it read. "Thanks for showing that what you build can change the world. I will miss you."


One of the world's most famous CEOs, Jobs remained stubbornly private about his personal life, refusing interviews and shielding his wife and their children from public view.


Upon Jobs' death, Apple said it was not planning any public events, though Cook's memo to Apple employees said the company was "planning a celebration of Steve's extraordinary life for Apple employees that will take place soon."

Steve Jobs

At Apple headquarters in Cupertino, California, yesterday night, people were hugging and crying. Candles were being lit around an iPad with a picture of Jobs on the screen, and people very quietly stood and looked at the memorial.


The highlights of Jobs's career trajectory are well-known: a prodigy who dropped out of Reed College in Oregon and, at 21, started Apple with Wozniak in his parents' garage. He was a multimillionaire by 25, appeared on the cover of Time magazine at 26, and was ousted at Apple at age 30, in 1984.


In the years that followed, he went into other businesses, founding NeXT computers and, in 1986, buying the computer graphics arm of Lucasfilm, Ltd., which became Pixar Animation Studios.


He was described as an exacting and sometimes fearsome leader, ordering up and rejecting multiple versions of new products until the final version was just right. He said the design and aesthetics of a device were as important as the hardware and software inside.


Steve Jobs turned Apple into the largest retailer of music and helped popularize computer-animated films as the financier and CEO of Pixar Animation Studios, which he later sold to Walt Disney Co. He was a key figure in changing the way people used the Internet and how they listened to music, watched TV shows and movies, and read books, disrupting industries in the process.




I'm devastated and terrified. 
I would like to bring my sincere condolences to Steve Jobs' family.
He will always be with us.


Steve Jobs, thank you for creating a revolution in the communication and computer technology. You will be always remembered.
Rest in peace!




If you want to share your condolences and thoughts with Apple, write them at rememberingsteve@apple.com

iPhone 4S - Apple's New Smartphone

Apple iPhone 4S

The wait is over. Apple announced the next incarnation of its smartphone - an iPhone 4S - at an event yesterday at its headquarters.
Apple finally announced the long-awaited iPhone 4S. Looking identical to the previous iPhone 4, it certainly isn't the radically redesigned iPhone 5 many people were expecting.


Apple is trotting out a new iPhone on Oct. 14, but it's not the iPhone 5 some were expecting. Instead, it's a more modest upgrade, the iPhone 4S. Here are some facts to help you decide if it's time to make the plunge.


Apple announced the iPhone 4S, which looks exactly like the iPhone 4—on the outside. On the inside, it’s a whole different story, and that the message Apple tried to get across during its presentation yesterday.
"Don't be fooled. Inside it is all new" Apple's Phil Schiller said during the phone's unveiling. Indeed, while the iPhone 4S looks strikingly similar to the iPhone 4, it's packing some seriously upgraded hardware and promising new software.

iPhone 4S Black

First, and most importantly, the iPhone 4S will be powered by a new A5 processor. The A5 is a dual-core processor which will be up to twice as fast as the current A4, and seven times faster processing graphics. Apple is also claiming faster data speeds (with maximums of 14.4 Mbps download speeds, and 5.8 Mbps upload). The battery life is slightly longer *8 hours talk time versus 7 hours for the iPhone 4), but standby time is much less (200 hours versus 300).


The iPhone 4S is powered by Apple's new dual-core A5 chip, which Apple claims can deliver up to two times more power and seven times faster graphics performance than the iPhone 4. In addition, the iPhone 4S will be available on Sprint, along with AT&T and Verizon Wireless. It is a world phone, meaning it will support both CDMA and GSM networks.


Second, it’s got a dual CDMA/GSM chip for different networks, making it a world phone. The antenna is also redesigned to improve call quality.


Third, the camera is much better. Not only is it an 8-megapixel sensor with 60 percent more pixels than the one in the iPhone 4, but it is also designed to capture 73 percent more light 33 percent faster. The camera includes a high end infrared filter as well as five layered lenses which should improve the sharpness of pictures by up to 30 percent. And since the camera is one of the most used features on the phone, double-tapping the home button now opens the camera. The time it takes to get off your first shot is 1.1 seconds, and half a second for each shot after that. And it shoots 1080p video as well.


Based on the specs it’s probably the best camera system attached to a phone on the market right now, though real-life tests will have to be performed next month to determine image quality and evaluate the veracity of Apple’s speed claims. The changes aren’t superficial, though, and the camera should be on the short list of reasons to consider upgrading.

iPhone 4S White

The iPhone 4S also will ship with iOS 5, and all the iCloud-enabled apps. AirPlay will aslo work on the phone so that you can stream videos wirelessly to your Apple TV.


In addition to these improvements, the iPhone 4S will feature advanced support for voice-recognition and control through Siri.


It's the biggest new piece of software that takes advantage of the A5 chip - the Siri Assistant - a voice-controlled assistant you can call up anytime by holding down the home button for a few seconds. You can ask it the weather, time, directions from Yelp, schedule a meeting on your calendar, reply to messages, play a song from iTunes, or ask any factual question via Wolfram Alpha. All with voice commands.


Despite these improvements, many things remain the same. The physical design, for instance, has remained untouched, and the phone has the same 3.5-inch display found on the iPhone 4.

Apple iPhone 4S - White and Black

Let's see the iPhone 4S features:


- Operating system: Apple iOS 5


- Dimensions: 4.5 inches tall by 2.31 inches wide by 0.37 inch thick; 4.9 ounces


- Display: 3.5-inch, 960x640-pixel Retina Display touch screen


- Processor: 1GHz Dual-core Apple A5


- Storage: 16GB, 32GB, 64GB internal


- Camera: 8-megapixel camera with LED flash, autofocus, 1080p HD video recording, backside-illuminated sensor; front-facing VGA camera


- Connectivity: Bluetooth 4.0; Wi-Fi (802.11b/g/n); dual-mode world phone; GSM/HSPA+ 14.4; CDMA/EV-DO Rev. A


- Battery life: 8 hours talk time on 3G, 8.3 days standby time


- Expansion slot: No


- World phone: Yes


- NFC support: No


- Carriers: AT&T, Verizon, Sprint


- Price (on contract): $199 for 16GB, $299 for 32GB, $399 for 64GB




So, if you travel a lot, it might be worth upgrading from the 4 to the 4S because you'll be able to use it on wireless networks in other countries.




Take a look at the Apple iPhone 4S introduce video:

Amazon Kindle Fire Tablet

Amazon Kindle Fire Tablet

The Internet giant Amazon announced it's news tablet - Kindle Fire - yesterday morning, at an event. The long-awaited Amazon tablet is finally here, or at least will be when it ships out to consumers in early November.

cnet - Overall, the design and features place it between the traditional Kindle and iPad on the tablet spectrum, more like the Nook Color than anything else. Amazon's main advantage here is tight integration with its outstanding suite of cloud-based digital media services: 11,000 shows and movies streaming for free for Amazon Prime subscribers, 100,000 movies and TV shows to rent or purchase through Amazon Instant, and a full digital music store with cloud storage.

On the other hand, there are still quite a few question marks. It's unclear whether there will be offline support for Amazon's video services, which is important if you, say, want to watch a movie on a plane. Amazon also didn't mention any details about third-party video services like Netfilx, Hulu Plus, and MLB.TV - all of which are available on the iPad.

Kindle Fire Tablet

Here are the Kindle Fire features:

- 7-inch IPS display, 1024x600-pixel resolution at 169 dpi, Gorilla Glass

- Dual-core processor

- 512MB RAM

- 8GB internal memory

- Weights 14.6 ounces (414 grams)

- Built-in Wi-Fi

- Amazon claims "up to 8 hours of continuous reading or 7.5 hours of video playback, with wireless off"

- Tightly integrated with Amazon services like Amazon Instant Video and Cloud Drive

- Features new "cloud-accelerated" browser named Silk

- 30-day free trial of Amazon Prime

- $199, ships November 15, available for preorder today

It's obvious that Amazon is trying to get one of the lead positions in the tablet market.

Apple is going to have one serious opponent in Amazon's face.

Amazon is really trying to differentiate itself, and potentially get a leg up on Apple is by pulling a trick or two from the same playbook.

The new tablet represents a total package of what users can get on other platforms if they were to add all of the company's apps together.

Yet Amazon's also trying to create a custom user experience by including its own application store and Web browser called Silk. The Web browser is one of the key areas where Amazon can differentiate itself from Apple and other rivals, making use of its Elastic Compute Cloud technology to speed up browsing for tablet users by pre-loading some content ahead of when a user visits that page.

For the past several months Apple's begun offering something identical as part of its iCloud service, letting users re-download digital content they've purchased from its stores and sync things up between devices. There again, Amazon's competing with that strategy using its Whispersync technology, which can sync up downloads, bookmarks, notes highlights, and a user's place in books and video content.

Amazon Kindle Fire

Just last week, the company signed a streaming deal with 20th Century Fox to bring its programming to Amazon's streaming video service, one that Fire users will have out of the box. All told, that adds up to 17 million songs, 1 million books, and 100,000 movies and TV shows.The Fire also represents the first device from Amazon itself offering magazines in full-color.

Where Amazon continues to be different, however, is how it's approaching its presence on other platforms.

While users must buy an Apple product to get Apple's software, Amazon continues to offer its software and experience on other platforms, including other Android tablets.
The Fire is the company's first effort to really make that experience its own.

Watch the Kindle Fire TV Commercial:

The White iPhone 4!

Apple announced the availability of the white iPhone 4.

The white iPhone 4 is available since April 28th.
Unlike the black version it's able to reflect all colors of the visible spectrum, making it white.

See the Apple iPhone 4 white review :

iPhone 4 Exploded!

Apple iPhone 4 got on fire by itself!

How would you feel if iPhone 4 explodes in flames on your wooden table, the fire and the noise are scaring you wife and kid to death?

That happened to Omar after his iPhone exploded.
He writes : "The phone got hot, then started smoking, then blew up. My wife and kid were in the room and it set off my fire alarm. It slightly burned my hand when I tried to pick it up. Basically the batteri caught on fire."

Omar is contacting Apple to se if he can get a new iPhone. Hopefully one that doesn't swell up and explode on his coffee table.