11 Creative Ideas that Steve Jobs Used to Take Apple to the Top

Steve Jobs

14 years ago Apple was on the brink of bankruptcy. Today it is the largest technology company in the world with a market capitalization of 355 billion dollars. How do you achieve such a turnaround? With the revolutionary ideas of Steve Jobs.

Not a long ago, the most innovative creator of our time, Steve Jobs, left us. He died after many years fighting with the diseases he was suffering.

You can read more about that here.

But now let's take a look at the creative and successeful ideas that he used to make "Apple" the number one technology company!

Business Insider gives us unusual point of view on 11 decisions, with which Jobs turned the "Apple" into the famous logo.

1. Partnership with competitors:

Can you imagine a collaboration between Pepsi and Coca-Cola? Such was the initial reaction, after Apple and Microsoft announced a partnership to Macworld Expo in 1997.

After 12 years of financial losses Jobs had to find a quick source of funding for Apple. So he turned to Bill Gates, who invested $ 150 million in "Apple". "The era of rivalry between Apple and Microsoft ended" said Jobs then. "It is necessary to lift the leg again Apple", he said.

2. Attractive products:

As an experienced trader, who knew the importance of aesthetics, Jobs realized that Apple products seem quaint. Therefore a meeting of the company in 1998, he asked: "Do you know where is the company's mistake? The products look terrible. Do not caress the eye." Today Apple is recognized as a company that creates the most beautiful products in the world of technology.

Steve Jobs as young, holding an apple

3. Changing the startup vision development:

Apple started as a company that manufactures computers only. Jobs, however, realized that if the "apple" really wants to succeed, must expand its portfolio. So Apple is directed to new products such as iPod, iPhone, iPad. Jobs in 2007 and changed the company name from "Apple Computer" to "Apple" as a symbol of the new broader vision.

4. Circumvent barriers to new solutions:

Jobs was dissatisfied with the product placement in Apple stores. The solution? Apple Store. Scattered throughout the world shops "Apple" today enjoys great popularity.

5. Tell customers what they want instead of asking:

Jobs did not use focus groups and analysis, and tells customers what they want before they themselves know that they want it. When Apple released iPad, people initially perceive it with derision. Nearly 20 million sales later, it no longer seems ridiculous, said Business Insider.

6. Integration of products:

Besides being innovative, Apple products are integrated. iPod is connected to iTunes. To download applications for iPhone and iPad do you need the App Store. According to Jobs "creativity consists in connecting things".

7. Not hiring a template:

In 1994, Jobs said: "I think part of what made Macintosh great was that people who worked on it were musicians, poets, artists, historians, who also proved to be the best computer scientists in the world."

Apple's motto - "Think different."

8. Encourage others to think differently:

The ad campaign of Apple "Think different" at the end of the 90s of last century has one of the most effective of all time.

9. Bet on simplicity:

Simplicity is a bliss. Apple designer confirms this strategy: "We are trying to make the best possible product easy to use."

10. Sell dreams, not products:

Jobs was able to make people like the product. Customers do not buy Apple products, they buy what it symbolizes.

11. Believe in your inner voice:

In his speech at Stanford University Jobs points out: "Have the courage to follow your heart and intuition. They somehow already know what you really want to be."

These are some really good and useful advices that Steve Jobs taught us.

If you gather all these creative ideas and make them a one whole, you can achieve great success.

Man Charged After Hacking Hollywood Celebrities Email Accounts

A Florida man was charged with hacking into the emails of dozens of people, including Christina Aguilera, Scarlett Johansson and Mila Kunis, in a computer invasion scheme that targeted Hollywood celebrities, according to documents released Wednesday.


A man has been arrested following an FBI investigation into a Hollywood hacking ring which stole naked photographs from the phones and email accounts of celebrities.
The man has been charged with hacking into celebrity email accounts in a scheme that led to the posting of private information, including nude photos of American actress Scarlett Johansson, on the internet.


It was the first arrest in a year long probe called Operation Hackerazzi, which has sought to identify those obtaining private images from electronic devices belonging to female stars.


Christopher Chaney of Jacksonville hacked Google, Apple and Yahoo email accounts beginning last November and December, then hijacked the forwarding feature so that a copy of every email received was sent, "virtually instantaneously" to an email account he controlled, according to an indictment handed up Tuesday by a federal grand jury in Los Angeles.


There were more than 50 victims in the case, including Mila Kunis, Christina Aguilera and actress Renee Olstead, authorities said. Others were named only by initials and investigators wouldn't disclose if they were famous, but said victims named in the indictment agreed to have their identities made public.

Chaney offered some material, including photographs, to celebrity blog sites and some of the files and photographs ultimately were posted, according to an FBI statement.


Chaney allegedly used the hacker names "trainreqsuckswhat", "anonygrrl" and "jaxjaguars911". He is charged with 26 counts of identity theft, unauthorized access and unauthorized damage to a protected computer.


Chaney made his initial court appearance in a Florida courtroom Wednesday and was released on $10,000 bond. He was charged with 26 counts of identity theft, unauthorized access to a protected computer and wiretapping. If convicted, he faces up to 121 years in prison.


Authorities said Chaney was responsible for stealing nude photos taken by Johansson herself and were later posted on the internet.


Last month nude images of the actress Scarlett Johansson appeared on the internet after reportedly being taken from her mobile phone by hackers.


High School Musical star Vanessa Hudgens has also reportedly spoken to the FBI about compromising images being stolen her email accounts.


Mila Kunis, Selena Gomez, Jessica Alba, Miley Cyrus and Christina Aguilera were also among the celebrities believed to have been targeted by a hacker in recent months.

Scarlett Johansson, Miley Cyrus, Christina Aguilera, Vanessa Hudgens
- famous victims of the hacker

Speaking after having her private photographs stolen by hackers last month, Miss Johansson said: "Just because you're in the spotlight, or just because you're an actor or making films or whatever, doesn't mean that you're not entitled to your own personal privacy."


A federal grand jury claims that, beginning late last year, Chaney gained unauthorised access to the email accounts of more than 50 people - but the indictment only listed 11 specific incidents.


The suspect was arrested in Florida and is believed to have distributed any images obtained from the hacking to websites for free.
He allegedly offered some of the hacked material, including photographs, to websites and some of it was said to have been posted.


The "cyber intrusions" may have targeted devices including desktop computers, laptops, iPads, mobile phones and personal online accounts.


Authorities wouldn't say whether Chaney was able to access email accounts via mobile phones, but he was able to figure out secure passwords to various celebrity accounts through information that had been made public.


Chaney "mined through publicly available data and figured out passwords and security questions".


Investigators said they hoped the celebrity-infused case will jumpstart those who don't value online security enough to protect their personal information and create more secure passwords that can't be easily figured out by would-be hackers.


Celebrities and people in the news have long been targets of privacy invasion but concerns have redoubled in the internet age.


In Britain, publisher Rupert Murdoch closed down the News of the World this year after contentions that the tabloid routinely hacked into people's phones in the hunt for exclusive stories.


The paper, which had published for 168 years, faced allegations of systematically intercepting private voicemail of those in the news - including a teenage murder victim.

Steve Jobs Died at the Age of 56. Steve Paul Jobs 1955 - 2011

Steve Jobs 1955 - 2011

Steve Jobs, the mastermind behind Apple's iPhone, iPad, iPod, iMac and iTunes, has died, Apple said. Jobs was 56.


Yesterday, we announced Apple's new smartphone - iPhone 4S.
But today, we are announcing something very sad and tragic.


Steven P. Jobs, the Apple Inc. chairman and co-founder who pioneered the personal-computer industry and changed the way people think about technology, died Wednesday at the age of 56.


Jobs was the mastermind behind the iPad, the iPod, the iPhone, the iMac and iTunes. He transformed personal use of technology, and his contributions have been compared to those of Henry Ford and Walt Disney.


Jobs suffered a number of serious health issues over the years. In 2004, he announced he had a rare - but treatable - form of pancreatic cancer. He had a tumor successfully removed from his pancreas later that year.
In 2009, Jobs received a liver transplant after announcing his "health-related issues were more complex than I thought."

Steve Jobs' picture that is posted on Apple's website

Wednesday evening, the Apple homepage featured a black and white photo of the technology icon wearing a black turtleneck with simply the words, "Steve Jobs 1955-2011."


Apple, also realeased a statement on their website: "Apple has lost a visionary and creative genious, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a comapny that only he could have built, and his spirit will forever be the foundation of Apple."


Jobs died "peacefully" surrounded by family members, his family said in a statement.


Neither Jobs' family nor Apple revealed where Jobs died or from what cause, though in recent years he had fought a form of pancreatic cancer and had a liver transplant. In August, Mr. Jobs stepped down as chief executive, handing the reins to longtime deputy Tim Cook.


Nevertheless, he remained as chairman of the corporation, a new position created just for him.


"We are deeply saddened to announce that Steve Jobs passed away today," read a statement by Apple's board of directors. "Steve's brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve. His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts."


Industry watchers called Jobs a master innovator - perhaps on a par with Thomas Edison - changing the worlds of computing, recorded music and communications.

Jobs younger

Jobs' rivals in the development of personal computers, Microsoft co-founders Bill Gates and Paul Allen, immediately reacted to his death and highlighted his importance to their industry.


Allen called him "a unique tech pioneer and auteur who knew how to make amazingly great products."


Gates extended his condolences and noted in a written statement that he and Jobs "have been colleagues, competitors and friends over the course of more than half our lives."


"The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come" Gates added. "For those of us lucky enough to get to work with him, it's been an insanely great honor. I will miss Steve immensely."


A more recent rival, Facebook founder Mark Zuckerberg, also weighed in with a statement on Jobs.


"Steve, thank you for being a mentor and a friend" it read. "Thanks for showing that what you build can change the world. I will miss you."


One of the world's most famous CEOs, Jobs remained stubbornly private about his personal life, refusing interviews and shielding his wife and their children from public view.


Upon Jobs' death, Apple said it was not planning any public events, though Cook's memo to Apple employees said the company was "planning a celebration of Steve's extraordinary life for Apple employees that will take place soon."

Steve Jobs

At Apple headquarters in Cupertino, California, yesterday night, people were hugging and crying. Candles were being lit around an iPad with a picture of Jobs on the screen, and people very quietly stood and looked at the memorial.


The highlights of Jobs's career trajectory are well-known: a prodigy who dropped out of Reed College in Oregon and, at 21, started Apple with Wozniak in his parents' garage. He was a multimillionaire by 25, appeared on the cover of Time magazine at 26, and was ousted at Apple at age 30, in 1984.


In the years that followed, he went into other businesses, founding NeXT computers and, in 1986, buying the computer graphics arm of Lucasfilm, Ltd., which became Pixar Animation Studios.


He was described as an exacting and sometimes fearsome leader, ordering up and rejecting multiple versions of new products until the final version was just right. He said the design and aesthetics of a device were as important as the hardware and software inside.


Steve Jobs turned Apple into the largest retailer of music and helped popularize computer-animated films as the financier and CEO of Pixar Animation Studios, which he later sold to Walt Disney Co. He was a key figure in changing the way people used the Internet and how they listened to music, watched TV shows and movies, and read books, disrupting industries in the process.




I'm devastated and terrified. 
I would like to bring my sincere condolences to Steve Jobs' family.
He will always be with us.


Steve Jobs, thank you for creating a revolution in the communication and computer technology. You will be always remembered.
Rest in peace!




If you want to share your condolences and thoughts with Apple, write them at rememberingsteve@apple.com

Internet Addiction - More Powerful Than Drugs

Internet Addiction

Young people are spending much more time infront of the computer screen, than outside.

Younsters prefer to stay at home and browse the Internet. They don't anymore like to go out and take a walk in the park or play some sport.

Is Internet becoming more powerful addiction than the drugs?

Look at the answers in the article - they're based on statistical researches and young people's opinion.

The Effects of Internet Addiction

From 2002 until today the number of young people, using drug and tobacco products is reducing, the expense of increasing addiction to the Internet and electronic games, a survey of Brussels Free University. 

For the past nine years, declining by six per cent of young people who smoke every day - from 18,7 percent to 12,7 percent. In 2002, eight out of every 100 youths said they smoked marijuana at least once a week and recently gave a similar response to 4,9 per cent of respondents. When ecstasy users also experience a change - from 5,3% nine years ago to 2,7 percent last year. 

According to sociologist Damien Fravres, these data can be explained by increased parental control over young people who have come out less at night. So basically they are spending more time in their rooms, sitting at the computer. The survey reported that while in 2002 only seven percent of young people said they spend at least four hours daily in front of the computer, the latest data show an increase of nearly double those responses - 13%. 

The survey was conducted among 12 000 young people aged between 12 and 20 years.

Are We Being Held in Chains by the Internet?

Yes, I think that computers and Internet are very useful. But we should not overdo anything.

It's true that most of the youths are spending they time in Internet social network, than going outside with friends and talk face to face.

Windows 8 Preview

Microsoft Windows 8

Microsoft introduced the first official shots and test new versions of Windows 8. They make clear that Windows 8 is both radically different from previous versions of the platform, but it also carries its spirit. What are the most interesting innovations in Windows 8?


1. Interface. It is double. The first one looks like Windows 7, with only slight differences. The other, however, is made similarly to the Windows Phone 7 and it's called "Tiles". A tile is each icon that gives you access to various applications or functions and it's updated in real time. For instance, the plate for Outlook will display the sender and the title of the newly arrived messages.


2. Touch Optimization. Each element of Windows 8 is optimized for touch screen. Icons and menus are larger, more simple. Even the "Welcome" screen is very simple.


3. Windows Explorer. It is still present but with a completely different interface. Files again are displayed as tiles, but the functions themselves are the same.


4. Programs for Windows 8 will have two modes - a standard interface and Metro interface. Metro is the name of the new interface tiles, which are considered better for tablets. In addition, you will be able to "Snap" in two applications on one screen. For example, you can watch a movie, but leave a small bar off with updates from Twitter and Facebook.


5. The control panel also has undergone changes as well as Windows Task Manager. They are primarily visual.


6. Microsoft ensures that Windows 8 works much more efficiently than Windows 7, without compromising the vision. The company even proved it by presenting Windows 8 at a 3-year-old first-generation netbook. Windows 7 will feel very difficult to operate such a device, but not Windows 8.


7. Windows 8 runs significantly faster than other versions of Windows. The average PC or tablet will be able to boot in less than 10 seconds.


8. At the same time Windows 8 has full compatibility for all other Windows programs and devices.


Here are some of the great interface features:

- Fast launching of apps from a tile-based Start screen, which replaces the Windows Start menu with a customizable, scalable full-screen view of apps.

- Live tiles with notifications, showing always up-to-date information from your apps.

- Fluid, natural switching between running apps.

- Convenient ability to snap and resize an app to the side of the screen, so you can really multitask using the capabilities of Windows.

- Web-connected and Web-powered apps built using HTML5 and JavaScript that have access to the full power of the PC.

- Fully touch-optimized browsing, with all the power of hardware-accelerated Internet Explorer 10.


View the official Windows 8 preview video: