11 Creative Ideas that Steve Jobs Used to Take Apple to the Top

Steve Jobs

14 years ago Apple was on the brink of bankruptcy. Today it is the largest technology company in the world with a market capitalization of 355 billion dollars. How do you achieve such a turnaround? With the revolutionary ideas of Steve Jobs.

Not a long ago, the most innovative creator of our time, Steve Jobs, left us. He died after many years fighting with the diseases he was suffering.

You can read more about that here.

But now let's take a look at the creative and successeful ideas that he used to make "Apple" the number one technology company!

Business Insider gives us unusual point of view on 11 decisions, with which Jobs turned the "Apple" into the famous logo.

1. Partnership with competitors:

Can you imagine a collaboration between Pepsi and Coca-Cola? Such was the initial reaction, after Apple and Microsoft announced a partnership to Macworld Expo in 1997.

After 12 years of financial losses Jobs had to find a quick source of funding for Apple. So he turned to Bill Gates, who invested $ 150 million in "Apple". "The era of rivalry between Apple and Microsoft ended" said Jobs then. "It is necessary to lift the leg again Apple", he said.

2. Attractive products:

As an experienced trader, who knew the importance of aesthetics, Jobs realized that Apple products seem quaint. Therefore a meeting of the company in 1998, he asked: "Do you know where is the company's mistake? The products look terrible. Do not caress the eye." Today Apple is recognized as a company that creates the most beautiful products in the world of technology.

Steve Jobs as young, holding an apple

3. Changing the startup vision development:

Apple started as a company that manufactures computers only. Jobs, however, realized that if the "apple" really wants to succeed, must expand its portfolio. So Apple is directed to new products such as iPod, iPhone, iPad. Jobs in 2007 and changed the company name from "Apple Computer" to "Apple" as a symbol of the new broader vision.

4. Circumvent barriers to new solutions:

Jobs was dissatisfied with the product placement in Apple stores. The solution? Apple Store. Scattered throughout the world shops "Apple" today enjoys great popularity.

5. Tell customers what they want instead of asking:

Jobs did not use focus groups and analysis, and tells customers what they want before they themselves know that they want it. When Apple released iPad, people initially perceive it with derision. Nearly 20 million sales later, it no longer seems ridiculous, said Business Insider.

6. Integration of products:

Besides being innovative, Apple products are integrated. iPod is connected to iTunes. To download applications for iPhone and iPad do you need the App Store. According to Jobs "creativity consists in connecting things".

7. Not hiring a template:

In 1994, Jobs said: "I think part of what made Macintosh great was that people who worked on it were musicians, poets, artists, historians, who also proved to be the best computer scientists in the world."

Apple's motto - "Think different."

8. Encourage others to think differently:

The ad campaign of Apple "Think different" at the end of the 90s of last century has one of the most effective of all time.

9. Bet on simplicity:

Simplicity is a bliss. Apple designer confirms this strategy: "We are trying to make the best possible product easy to use."

10. Sell dreams, not products:

Jobs was able to make people like the product. Customers do not buy Apple products, they buy what it symbolizes.

11. Believe in your inner voice:

In his speech at Stanford University Jobs points out: "Have the courage to follow your heart and intuition. They somehow already know what you really want to be."

These are some really good and useful advices that Steve Jobs taught us.

If you gather all these creative ideas and make them a one whole, you can achieve great success.

Man Charged After Hacking Hollywood Celebrities Email Accounts

A Florida man was charged with hacking into the emails of dozens of people, including Christina Aguilera, Scarlett Johansson and Mila Kunis, in a computer invasion scheme that targeted Hollywood celebrities, according to documents released Wednesday.


A man has been arrested following an FBI investigation into a Hollywood hacking ring which stole naked photographs from the phones and email accounts of celebrities.
The man has been charged with hacking into celebrity email accounts in a scheme that led to the posting of private information, including nude photos of American actress Scarlett Johansson, on the internet.


It was the first arrest in a year long probe called Operation Hackerazzi, which has sought to identify those obtaining private images from electronic devices belonging to female stars.


Christopher Chaney of Jacksonville hacked Google, Apple and Yahoo email accounts beginning last November and December, then hijacked the forwarding feature so that a copy of every email received was sent, "virtually instantaneously" to an email account he controlled, according to an indictment handed up Tuesday by a federal grand jury in Los Angeles.


There were more than 50 victims in the case, including Mila Kunis, Christina Aguilera and actress Renee Olstead, authorities said. Others were named only by initials and investigators wouldn't disclose if they were famous, but said victims named in the indictment agreed to have their identities made public.

Chaney offered some material, including photographs, to celebrity blog sites and some of the files and photographs ultimately were posted, according to an FBI statement.


Chaney allegedly used the hacker names "trainreqsuckswhat", "anonygrrl" and "jaxjaguars911". He is charged with 26 counts of identity theft, unauthorized access and unauthorized damage to a protected computer.


Chaney made his initial court appearance in a Florida courtroom Wednesday and was released on $10,000 bond. He was charged with 26 counts of identity theft, unauthorized access to a protected computer and wiretapping. If convicted, he faces up to 121 years in prison.


Authorities said Chaney was responsible for stealing nude photos taken by Johansson herself and were later posted on the internet.


Last month nude images of the actress Scarlett Johansson appeared on the internet after reportedly being taken from her mobile phone by hackers.


High School Musical star Vanessa Hudgens has also reportedly spoken to the FBI about compromising images being stolen her email accounts.


Mila Kunis, Selena Gomez, Jessica Alba, Miley Cyrus and Christina Aguilera were also among the celebrities believed to have been targeted by a hacker in recent months.

Scarlett Johansson, Miley Cyrus, Christina Aguilera, Vanessa Hudgens
- famous victims of the hacker

Speaking after having her private photographs stolen by hackers last month, Miss Johansson said: "Just because you're in the spotlight, or just because you're an actor or making films or whatever, doesn't mean that you're not entitled to your own personal privacy."


A federal grand jury claims that, beginning late last year, Chaney gained unauthorised access to the email accounts of more than 50 people - but the indictment only listed 11 specific incidents.


The suspect was arrested in Florida and is believed to have distributed any images obtained from the hacking to websites for free.
He allegedly offered some of the hacked material, including photographs, to websites and some of it was said to have been posted.


The "cyber intrusions" may have targeted devices including desktop computers, laptops, iPads, mobile phones and personal online accounts.


Authorities wouldn't say whether Chaney was able to access email accounts via mobile phones, but he was able to figure out secure passwords to various celebrity accounts through information that had been made public.


Chaney "mined through publicly available data and figured out passwords and security questions".


Investigators said they hoped the celebrity-infused case will jumpstart those who don't value online security enough to protect their personal information and create more secure passwords that can't be easily figured out by would-be hackers.


Celebrities and people in the news have long been targets of privacy invasion but concerns have redoubled in the internet age.


In Britain, publisher Rupert Murdoch closed down the News of the World this year after contentions that the tabloid routinely hacked into people's phones in the hunt for exclusive stories.


The paper, which had published for 168 years, faced allegations of systematically intercepting private voicemail of those in the news - including a teenage murder victim.

ATMs Security. How to Avoid Stealing Your Account Data or Money

ATM

ATM bank cash machines have been incorporated in our way of life. They offer a real convenience to those on the run, but at the same time offer an element of risk. Using a bank ATM machine safely requires awareness and a little planning. Just because a bank ATM machine is open and available 24-hours a day doesn't mean it is always safe to use it.


ATMs keep your personal identification number (PIN) and other information safe by using encryption software such as Triple DES (Data Encryption Standard). But there are lots of things that you can do to protect your information and your money at an ATM.


The more I get to know about ATM hackers, the less I want to use ATMs. Especially stan-alone ATMs.


Do you really want to know why? Just open some of the biggest websites for selling products (from example - eBay) and type in "ATM".
You will be amazed. Availability varies, but often you can find machines for sale that cost just a few hundred bucks.


Bad guys can buy these, get a computer programmer to rewrite the code and set them up just about anywhere to collect people's card information and PINs. Sometimes the machines actually dispense some cash, but often they're set up just to display an error message - after stealing your data.


Crooks can put skimmers over the card readers to suck up your data and record your PIN with miniature cameras. Some bad guys don't bother with the ATMs at all, instead putting the skimmer on the key card lock of the door that leads into an ATM.
But security procedures and video surveillance at banks usually mean these skimmers are detected fairly quickly. 

Here are some tips that can make your ATM transaction safer:


- Don't write down your PIN. If you must write it down, do not store it in your wallet or purse.


- Make your PIN a series of letters or numbers that you can easily remember, but that cannot easily be associated with you personally.


- Avoid using birth dates, initials, house numbers or your phone number.


- Store your ATM card in your purse or wallet, in an area where it won't get scratched or bent.


- Get your card out BEFORE you approach the ATM. You'll be more vulnerable to attack if you're standing in front of the ATM, fumbling through your wallet for your card.


- Stand directly in front of the ATM keypad when typing in your PIN. This prevents anyone waiting to use the machine from seeing your personal information.


- After your transaction, take your receipt, card and money away. Do not stand in front of the machine and count your money.


- If you are using a drive-up ATM, get your vehicle as close to the machine as possible to prevent anyone from coming up to your window. Also make sure that your doors are locked before you drive up to the machine.


- Do not leave your car running while using a walk-up ATM. Take your keys with you and lock the doors before your transaction.


- If someone or something makes you uncomfortable, cancel your transaction and leave the machine immediately. Follow up with your bank to make sure the transaction was cancelled and alert the bank to any suspicious people.


- Be suspicious of any stand-alone ATM. Yes, there are plenty of legitimate ones, but it can be tough for a layperson to tell which ones feed information to thieves rather than cash to you. You'll definitely want to avoid any ATM that isn't bolted to the side of a building or secured inside a facility. Real ATMs are heavy and have money safes, so they're not going to be easy to move. Also beware of stand-alone ATMs that advertise "no fees", since legitimate owners of stand-alone ATMs have to charge fees to make money.


- Avoid bank ATMs if the access door is broken. If you normally have to use your ATM card to unlock a door to get to the ATM and the lock is broken or the door is propped open, don't go in. Someone could have forced open the door to install a skimmer.


- Beware of "out of service" signs. If there are two ATMs and one has an "out of service" sign, it could be legit - or it could be trying to get you to use the other ATM, which has been compromised.


- Give the card slot a good yank. Put your hand on the slot where your card goes in and give it a push. A real one won't give way, while a skimmer often does. If the card slot looks strange at all, find another ATM.


- Report "malfunctions" immediately. If you get an error message instead of money, contact your bank right away. You're at much greater risk of fraud.


- Monitor your transaction activity. It doesn't matter how busy you are. You can still take a few minutes every week to log on to your accounts and look over your transactions. You'll want to report bogus transactions right away, since your liability for fraud is waived only if you spot the problems within a couple of months.




Yeah, pretty long list. But following the steps above, can protect yourself from stealing your bank account data or money.

For safety reasons, ATM users should seek out a machine that is located in a well-lighted public place. Federal law requires that only the last four digits of the cardholder's account number be printed on the transaction receipt so that when a receipt is left at the machine location, the account number is secure. However, the entry of your four-digit personal identification number (PIN) on the keypad should still be obscured from observation, which can be done by positioning your hand and body in such a way that the PIN entry cannot be recorded by store cameras or store employees. The cardholder's PIN is not recorded in the journal, but the account number is. If you protect your PIN, you protect your account.


Most bank ATM robberies occur at night between 7pm and midnight when the machine only produces 10% of the daily transactions. Between 7pm and 4am, the ATMs handle only 11% of the total daily transactions but suffer 60% of the crime.


Bank ATM robbers are usually males under 25 years of age and most work alone. ATM robbers usually position themselves nearby (50 feet) waiting for a victim to approach and withdraw cash. Half of the ATM robberies occur after the cash withdrawal. Many ATM robbery victims are women and were alone when robbed. Most claim that they never saw the robber coming. Most ATM robbers used a gun or claimed to have a concealed weapon when confronting the victim and demanding their cash.


Remember - always use safe places when taking cash from ATM. Taking money from bank ATM is the safest.
Avoid stand-alone ATMs. Avoid ATMs showing error messages.

23 Killed in Egypt Clashes

The Protest in Egypt

At least 23 people were killed and 193 injured Sunday in the Egyptian capital, Cairo, when a protest by Coptic Christians over the recent burning of a church escalated into rioting against military rule.


Twenty three people were killed in Cairo on Sunday, the health ministry said, when Christians, some carrying crosses and pictures of Jesus, clashed with military police in the latest sectarian flare-up in a country in political turmoil.


Christians protesting against an attack on a church say they were marching peacefully when thugs attacked them, drawing in military police who used what activists described as unnecessary force.


Protesters used firebombs, set army vehicles alight and battled with security forces in Egypt's most violent clashes since the February uprising that ousted former president Hosni Mubarak.


More than four vehicles were set ablaze and television footage showed army personnel carriers driving full speed towards crowds of protesters.

Flag of Egypt

Christian demonstrators said a peaceful rally in the mostly Coptic neighborhood of Shubra turned deadly when the group marched to Egypt's Radio and Television Building where plainclothes police attacked them. The protests later spread to Tahrir Square, the focal point of the February revolution.


Protesters threw rocks and petrol bombs and set cars on fire, as thick smoke wafted through the streets in some of the most violent scenes since the uprising that ousted Mubarak.


In the past few weeks, riots have broken out at two churches in southern Egypt, prompted by Muslim crowds angry about church construction.


One clash took place near the city of Aswan after church officials agreed to a demand by local ultra-conservative Muslims, known as Salafis, that a cross and bells be removed from the church building.


The protesters want the government to fire the governor of Aswan Province, Mostafa al-Sayed, after the partial demolition of the church on Friday. Egyptian media said Muslims were accused of attacking the church after talk spread in the town that the building did not have legal authorisation.


Egyptian officials said they would investigate the causes of Sunday's violence, calling for calm.

Map of Egypt

Christians make up about one-tenth of Egypt's 80 million people and often face attacks from Islamic extremists. Copts joined with Muslims during the protests that ousted Mr. Mubarak, but sectarian troubles have since intensified.


Egypt has been considering new laws designed to stem sectarian violence, including banning protests at places of worship and the use of religious slogans to incite hatred.


In May, 12 people were killed in sectarian clashes between Christians and Muslims after rumors spread that Christians were holding a woman who had converted to Islam.

Steve Jobs Died at the Age of 56. Steve Paul Jobs 1955 - 2011

Steve Jobs 1955 - 2011

Steve Jobs, the mastermind behind Apple's iPhone, iPad, iPod, iMac and iTunes, has died, Apple said. Jobs was 56.


Yesterday, we announced Apple's new smartphone - iPhone 4S.
But today, we are announcing something very sad and tragic.


Steven P. Jobs, the Apple Inc. chairman and co-founder who pioneered the personal-computer industry and changed the way people think about technology, died Wednesday at the age of 56.


Jobs was the mastermind behind the iPad, the iPod, the iPhone, the iMac and iTunes. He transformed personal use of technology, and his contributions have been compared to those of Henry Ford and Walt Disney.


Jobs suffered a number of serious health issues over the years. In 2004, he announced he had a rare - but treatable - form of pancreatic cancer. He had a tumor successfully removed from his pancreas later that year.
In 2009, Jobs received a liver transplant after announcing his "health-related issues were more complex than I thought."

Steve Jobs' picture that is posted on Apple's website

Wednesday evening, the Apple homepage featured a black and white photo of the technology icon wearing a black turtleneck with simply the words, "Steve Jobs 1955-2011."


Apple, also realeased a statement on their website: "Apple has lost a visionary and creative genious, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a comapny that only he could have built, and his spirit will forever be the foundation of Apple."


Jobs died "peacefully" surrounded by family members, his family said in a statement.


Neither Jobs' family nor Apple revealed where Jobs died or from what cause, though in recent years he had fought a form of pancreatic cancer and had a liver transplant. In August, Mr. Jobs stepped down as chief executive, handing the reins to longtime deputy Tim Cook.


Nevertheless, he remained as chairman of the corporation, a new position created just for him.


"We are deeply saddened to announce that Steve Jobs passed away today," read a statement by Apple's board of directors. "Steve's brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve. His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts."


Industry watchers called Jobs a master innovator - perhaps on a par with Thomas Edison - changing the worlds of computing, recorded music and communications.

Jobs younger

Jobs' rivals in the development of personal computers, Microsoft co-founders Bill Gates and Paul Allen, immediately reacted to his death and highlighted his importance to their industry.


Allen called him "a unique tech pioneer and auteur who knew how to make amazingly great products."


Gates extended his condolences and noted in a written statement that he and Jobs "have been colleagues, competitors and friends over the course of more than half our lives."


"The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come" Gates added. "For those of us lucky enough to get to work with him, it's been an insanely great honor. I will miss Steve immensely."


A more recent rival, Facebook founder Mark Zuckerberg, also weighed in with a statement on Jobs.


"Steve, thank you for being a mentor and a friend" it read. "Thanks for showing that what you build can change the world. I will miss you."


One of the world's most famous CEOs, Jobs remained stubbornly private about his personal life, refusing interviews and shielding his wife and their children from public view.


Upon Jobs' death, Apple said it was not planning any public events, though Cook's memo to Apple employees said the company was "planning a celebration of Steve's extraordinary life for Apple employees that will take place soon."

Steve Jobs

At Apple headquarters in Cupertino, California, yesterday night, people were hugging and crying. Candles were being lit around an iPad with a picture of Jobs on the screen, and people very quietly stood and looked at the memorial.


The highlights of Jobs's career trajectory are well-known: a prodigy who dropped out of Reed College in Oregon and, at 21, started Apple with Wozniak in his parents' garage. He was a multimillionaire by 25, appeared on the cover of Time magazine at 26, and was ousted at Apple at age 30, in 1984.


In the years that followed, he went into other businesses, founding NeXT computers and, in 1986, buying the computer graphics arm of Lucasfilm, Ltd., which became Pixar Animation Studios.


He was described as an exacting and sometimes fearsome leader, ordering up and rejecting multiple versions of new products until the final version was just right. He said the design and aesthetics of a device were as important as the hardware and software inside.


Steve Jobs turned Apple into the largest retailer of music and helped popularize computer-animated films as the financier and CEO of Pixar Animation Studios, which he later sold to Walt Disney Co. He was a key figure in changing the way people used the Internet and how they listened to music, watched TV shows and movies, and read books, disrupting industries in the process.




I'm devastated and terrified. 
I would like to bring my sincere condolences to Steve Jobs' family.
He will always be with us.


Steve Jobs, thank you for creating a revolution in the communication and computer technology. You will be always remembered.
Rest in peace!




If you want to share your condolences and thoughts with Apple, write them at rememberingsteve@apple.com