Rihanna released her "favourite ever" (as she said) video.
The video is for the "S&M" song and it's pretty colorful and dynamic. In it we can see lots of latex, red hair, sado-maso, candies, high heels and self-irony, painted in to the most incredibly fresh colors.
The "Rude Boy" hitmaker shot the video in Los Angeles, two weeks ago. Video director is the cuban with greek blood Melina Matsoukas, which also directed hits like "Rude Boy", "Rockstar 101" and "Hard".
The video was inspired by RiRi's "sadomasochist relationship with the press... it isn't just about a bunch of whips and chains", said Matsoukas. Although we see lots of "whips and chains" in this video, we still believe that they should be recognized with ironical meaning.
"S&M" is the third single from Rihanna's last album - "Loud". We think that this will be another chart-topper, following the success of "What's My Name" and "Only Girl (In The World)"
Enough talking about the video, let's see it :
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